/* ─── CSS Custom Properties ─── */
:root {
  --navy: #0D2233;
  --navy-deep: #091A28;
  --sienna: #C05230;
  --sienna-mid: #9A3F22;
  --sienna-pale: #F6EAE4;
  --parchment: #FAF8F2;
  --stone: #EDE8DE;
  --stone-dark: #D9D2C5;
  --slate: #5C6470;
  --slate-light: #8A929C;
  --ink: #0F0F0E;
  --white: #FFFFFF;
}

/* ─── Reset & Base ─── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: 'DM Sans', sans-serif;
  background-color: var(--parchment);
  color: var(--ink);
  font-size: 17px;
  line-height: 1.8;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

/* ─── Section Labels ─── */
.section-label {
  font-family: 'DM Sans', sans-serif;
  font-weight: 700;
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--sienna);
  margin-bottom: 20px;
  display: block;
}

/* ─── Animations ─── */
.fade-up {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 500ms ease-out, transform 500ms ease-out;
}
.fade-up.visible { opacity: 1; transform: translateY(0); }
@media (prefers-reduced-motion: reduce) {
  .fade-up { opacity: 1; transform: none; transition: none; }
  * { animation: none !important; transition: none !important; }
}

/* ══════════════════════════════════════
   1. NAVIGATION
══════════════════════════════════════ */
#nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 1000;
  background: rgba(9, 26, 40, 0.9);
  backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid rgba(217, 210, 197, 0.1);
  transition: padding 200ms ease;
}
#nav .nav-inner {
  max-width: 1140px; margin: 0 auto; padding: 0 40px;
  display: flex; align-items: center; justify-content: space-between;
  height: 68px; transition: height 200ms ease;
}
#nav.scrolled .nav-inner { height: 56px; }
.nav-wordmark {
  font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 13px;
  letter-spacing: 0.22em; text-transform: uppercase; color: var(--sienna);
}
.nav-links { display: flex; align-items: center; gap: 36px; list-style: none; }
.nav-links a {
  font-family: 'DM Sans', sans-serif; font-weight: 500; font-size: 14px;
  color: rgba(255,255,255,0.6); transition: color 200ms;
}
.nav-links a:hover { color: var(--white); }
.nav-cta {
  font-family: 'DM Sans', sans-serif; font-weight: 500; font-size: 14px;
  color: var(--sienna); border: 1px solid var(--sienna); padding: 8px 20px;
  transition: background 200ms, color 200ms;
}
.nav-cta:hover { background: var(--sienna); color: var(--white); }

/* ══════════════════════════════════════
   2. HERO
══════════════════════════════════════ */
#hero {
  background-color: var(--navy-deep);
  min-height: 100vh; display: flex; align-items: center;
  padding-top: 68px; position: relative; overflow: hidden;
}
#hero::before {
  content: ''; position: absolute; inset: 0;
  background-image: repeating-linear-gradient(-45deg, rgba(255,255,255,0.025) 0px, rgba(255,255,255,0.025) 1px, transparent 1px, transparent 48px);
  pointer-events: none;
}
#hero::after {
  content: '';
  position: absolute;
  top: 40%;
  right: -80px;
  transform: translateY(-50%);
  width: 700px;
  height: 700px;
  background: radial-gradient(circle, rgba(192,82,48,0.1) 0%, rgba(192,82,48,0.03) 40%, transparent 70%);
  pointer-events: none;
}
.hero-inner {
  max-width: 1140px; margin: 0 auto; padding: 100px 40px;
  display: grid; grid-template-columns: 60fr 40fr;
  gap: 80px; align-items: center; width: 100%;
}
.hero-h1 {
  font-family: 'Cormorant Garamond', serif; font-weight: 700;
  font-size: clamp(64px, 7vw, 96px); line-height: 0.97;
  letter-spacing: -0.025em; color: var(--white); margin-bottom: 36px;
}
.hero-h1 .accent { color: var(--sienna); font-style: italic; }
.hero-body {
  font-family: 'DM Sans', sans-serif; font-weight: 300;
  font-size: 17px; line-height: 1.8; color: rgba(255,255,255,0.55);
  max-width: 520px; margin-bottom: 40px;
}
.hero-ctas { display: flex; align-items: center; gap: 32px; flex-wrap: wrap; }
.btn-primary {
  font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 14px;
  letter-spacing: 0.04em; color: var(--white); background: var(--sienna);
  padding: 14px 32px; border: none; cursor: pointer;
  transition: background 200ms; display: inline-block;
}
.btn-primary:hover { background: #a8462a; }
.link-ghost {
  font-family: 'DM Sans', sans-serif; font-weight: 400; font-size: 15px;
  color: rgba(255,255,255,0.7); transition: color 200ms;
}
.link-ghost:hover { color: var(--white); }

/* Hero Right */
.hero-right { display: flex; flex-direction: column; gap: 32px; }

/* Ad Creative Cluster — images use .ad-img classes */
.ad-cluster { position: relative; height: 420px; display: flex; align-items: flex-end; justify-content: center; }
.ad-img {
  position: absolute;
  width: 205px;
  height: auto;
  aspect-ratio: 4/5;
  object-fit: cover;
  display: block;
  box-shadow: 0 20px 56px rgba(0,0,0,0.7);
}
.ad-img-1 { left: 0; bottom: 0; transform: rotate(-5deg); z-index: 1; }
.ad-img-2 { left: 50%; transform: translateX(-50%); bottom: 24px; z-index: 3; box-shadow: 0 24px 64px rgba(0,0,0,0.8); }
.ad-img-3 { right: 0; bottom: 0; transform: rotate(4deg); z-index: 2; }

/* Legacy .ad-card selector kept for safety */
.ad-card { position: absolute; width: 205px; box-shadow: 0 20px 56px rgba(0,0,0,0.7); overflow: hidden; }
.ad-card img { width: 100%; aspect-ratio: 4/5; object-fit: cover; display: block; }
.ad-card:nth-child(1) { left: 0; bottom: 0; transform: rotate(-5deg); z-index: 1; }
.ad-card:nth-child(2) { left: 50%; transform: translateX(-50%); bottom: 24px; z-index: 3; }
.ad-card:nth-child(3) { right: 0; bottom: 0; transform: rotate(4deg); z-index: 2; }

/* Stat Card */
.stat-card {
  background: var(--navy);
  box-shadow: 0 8px 40px rgba(0,0,0,0.5);
  border-left: 3px solid var(--sienna);
}
.stat-row {
  padding: 20px 28px; border-top: 1px solid rgba(255,255,255,0.07);
  display: flex; align-items: baseline; gap: 16px;
}
.stat-row:first-child { border-top: none; }
.stat-number {
  font-family: 'Cormorant Garamond', serif; font-weight: 700;
  font-size: 52px; line-height: 1; color: var(--sienna);
  white-space: nowrap; min-width: 92px; letter-spacing: -0.02em;
}
.stat-label {
  font-family: 'DM Sans', sans-serif; font-weight: 400; font-size: 13px;
  color: rgba(255,255,255,0.65); line-height: 1.4;
}

/* ══════════════════════════════════════
   3. LOGOS BAR
══════════════════════════════════════ */
#logos { background: var(--navy); padding: 24px 80px; }
.logos-inner { max-width: 1140px; margin: 0 auto; display: flex; align-items: center; gap: 40px; }
.logos-label {
  font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 12px;
  color: var(--slate-light); white-space: nowrap; padding-right: 40px;
  border-right: 1px solid var(--stone-dark); flex-shrink: 0;
}
.logos-grid { display: flex; align-items: center; gap: 48px; flex: 1; justify-content: space-between; }
.logos-grid img {
  height: 36px; width: auto; object-fit: contain;
  filter: brightness(0) invert(1); opacity: 0.35;
}

/* ══════════════════════════════════════
   3b. TRUST MODEL — COMPLETE STYLES
══════════════════════════════════════ */
#trust-model { overflow: hidden; }

/* Top intro */
.tm-top {
  background: var(--parchment);
  padding: 120px 0 84px;
  border-bottom: 1px solid var(--stone-dark);
}
.tm-top-inner { max-width: 1140px; margin: 0 auto; padding: 0 40px; }
.tm-headline {
  font-family: 'Cormorant Garamond', serif;
  font-weight: 600;
  font-size: clamp(48px, 5.5vw, 72px);
  line-height: 1.0;
  letter-spacing: -0.025em;
  color: var(--navy);
  margin-bottom: 24px;
}
.tm-headline em { font-style: italic; color: var(--sienna); }
.tm-sub {
  font-family: 'DM Sans', sans-serif;
  font-weight: 300;
  font-size: 17px;
  line-height: 1.8;
  color: var(--slate);
  max-width: 560px;
}

/* Dark three-column panel */
.tm-layers-wrap {
  background: var(--navy-deep);
  position: relative;
  overflow: hidden;
}
.tm-layers-wrap::before {
  content: '';
  position: absolute; inset: 0;
  background-image: repeating-linear-gradient(-45deg, rgba(255,255,255,0.015) 0px, rgba(255,255,255,0.015) 1px, transparent 1px, transparent 48px);
  pointer-events: none;
}
.tm-layers-wrap::after {
  content: '';
  position: absolute;
  bottom: 0; right: 0;
  width: 50%; height: 100%;
  background: radial-gradient(ellipse at bottom right, rgba(192,82,48,0.07) 0%, transparent 60%);
  pointer-events: none;
}
.tm-layers {
  max-width: 1140px;
  margin: 0 auto;
  padding: 0 40px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  position: relative; z-index: 1;
}
.tm-layer {
  padding: 64px 40px 60px;
  border-right: 1px solid rgba(255,255,255,0.07);
  position: relative;
  overflow: hidden;
}
.tm-layer:first-child { border-left: 1px solid rgba(255,255,255,0.07); }
.tm-layer-3 { background: rgba(192,82,48,0.06); }

/* Ghost number in background */
.tml-num-bg {
  position: absolute;
  bottom: -28px; right: 16px;
  font-family: 'Cormorant Garamond', serif;
  font-weight: 700;
  font-size: 160px;
  line-height: 1;
  color: rgba(255,255,255,0.025);
  pointer-events: none;
  user-select: none;
  letter-spacing: -0.05em;
}
.tm-layer-3 .tml-num-bg { color: rgba(192,82,48,0.14); }

.tml-col-header {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 36px;
  padding-bottom: 24px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.tml-step {
  font-family: 'DM Sans', sans-serif;
  font-weight: 700;
  font-size: 11px;
  letter-spacing: 0.22em;
  color: var(--sienna);
}
.tml-who {
  font-family: 'DM Sans', sans-serif;
  font-weight: 400;
  font-size: 12px;
  color: rgba(255,255,255,0.3);
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.tml-dimension {
  font-family: 'Cormorant Garamond', serif;
  font-weight: 600;
  font-size: 44px;
  line-height: 1.0;
  color: var(--white);
  margin-bottom: 20px;
  letter-spacing: -0.01em;
}
.tm-layer-3 .tml-dimension { color: var(--sienna); }
.tml-role {
  font-family: 'DM Sans', sans-serif;
  font-weight: 300;
  font-size: 15px;
  line-height: 1.75;
  color: rgba(255,255,255,0.4);
  border-top: 1px solid rgba(255,255,255,0.07);
  padding-top: 20px;
}

/* Result equation strip */
.tm-result { background: var(--sienna); }
.tm-result-inner {
  max-width: 1140px;
  margin: 0 auto;
  padding: 22px 40px;
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
  font-family: 'DM Sans', sans-serif;
  font-size: 16px;
  font-weight: 400;
  color: rgba(255,255,255,0.9);
}
.tm-result-eq {
  font-family: 'DM Sans', sans-serif;
  font-weight: 700;
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.5);
  flex-shrink: 0;
}
.tm-arr { color: rgba(255,255,255,0.4); font-size: 20px; }
.tm-result-inner strong { color: var(--white); font-weight: 700; }

/* VS section */
.tm-vs { background: var(--parchment); padding: 100px 0 120px; }
.tm-vs-headline-wrap {
  max-width: 1140px; margin: 0 auto 64px; padding: 0 40px;
}
.tm-vs-headline {
  font-family: 'Cormorant Garamond', serif;
  font-weight: 600;
  font-size: clamp(36px, 4vw, 56px);
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--navy);
}
.tm-vs-headline em { font-style: italic; color: var(--sienna); }
.tm-vs-inner {
  max-width: 1140px; margin: 0 auto; padding: 0 40px;
  display: grid;
  grid-template-columns: 1fr 64px 1fr;
  align-items: center;
}
.tm-vs-col {
  padding: 40px;
  background: var(--white);
  border: 1px solid var(--stone-dark);
  border-top: 4px solid var(--stone-dark);
}
.tm-vs-perf { border-top-color: var(--sienna); }
.tm-vs-tag {
  font-family: 'DM Sans', sans-serif;
  font-weight: 700;
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--slate);
  margin-bottom: 32px;
  display: block;
}
.tm-vs-perf .tm-vs-tag { color: var(--sienna); }
.tm-vs-chart {
  display: flex;
  align-items: flex-end;
  gap: 5px;
  height: 108px;
  margin-bottom: 28px;
  padding-bottom: 8px;
  border-bottom: 1px solid var(--stone-dark);
}
.tvc-bar {
  flex: 1;
  height: var(--h);
  background: var(--stone-dark);
  min-height: 2px;
  transition: height 600ms ease;
}
.tvc-spike { background: var(--slate); }
.tvc-perf { background: var(--sienna); opacity: 0.85; }
.tm-vs-col h3 {
  font-family: 'Cormorant Garamond', serif;
  font-weight: 600;
  font-size: 24px;
  color: var(--navy);
  margin-bottom: 12px;
  line-height: 1.15;
}
.tm-vs-col p {
  font-family: 'DM Sans', sans-serif;
  font-weight: 300;
  font-size: 14px;
  line-height: 1.75;
  color: var(--slate);
}
.tm-vs-divider {
  font-family: 'Cormorant Garamond', serif;
  font-weight: 400;
  font-style: italic;
  font-size: 32px;
  color: var(--stone-dark);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 0 4px;
  align-self: center;
}

/* ══════════════════════════════════════
   4. WHAT IT IS
══════════════════════════════════════ */
#what-it-is { background: var(--parchment); padding: 120px 0 80px; }
.what-inner {
  max-width: 1140px; margin: 0 auto; padding: 0 40px;
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 80px; align-items: start;
}
.what-left h2 {
  font-family: 'Cormorant Garamond', serif; font-weight: 600;
  font-size: clamp(36px, 3.8vw, 52px); line-height: 1.08;
  color: var(--navy); margin-bottom: 24px; letter-spacing: -0.02em;
}
.what-left p {
  font-family: 'DM Sans', sans-serif; font-weight: 300;
  font-size: 16px; line-height: 1.8; color: var(--slate);
}
.process-cards { display: flex; flex-direction: column; gap: 4px; }
.process-card { background: var(--stone); border-top: 3px solid var(--sienna); padding: 28px 32px; }
.process-card .card-num {
  font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 11px;
  color: var(--sienna); letter-spacing: 0.1em; margin-bottom: 8px;
}
.process-card h3 {
  font-family: 'Cormorant Garamond', serif; font-weight: 500;
  font-size: 22px; color: var(--navy); margin-bottom: 10px;
}
.process-card p {
  font-family: 'DM Sans', sans-serif; font-weight: 300;
  font-size: 15px; line-height: 1.7; color: var(--slate);
}

/* Advertorial Preview Strip */
.advertorial-strip { max-width: 1140px; margin: 72px auto 0; padding: 0 40px 0; }
.strip-label {
  font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase; color: var(--sienna);
  text-align: center; margin-bottom: 32px;
}

/* Funnel Strip */
.funnel-strip { display: grid; grid-template-columns: repeat(5, 1fr); gap: 16px; align-items: start; }
.funnel-col { display: flex; flex-direction: column; gap: 12px; align-items: center; }
.funnel-col .funnel-lp, .funnel-col .funnel-arrow, .funnel-col .funnel-caption { align-self: stretch; }
.funnel-col-brand { font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--navy); }
.funnel-col-ads { position: relative; height: 128px; width: 180px; }
.funnel-ad { position: absolute; width: 68px; box-shadow: 0 4px 14px rgba(0,0,0,0.22); overflow: hidden; background: white; }
.funnel-ad img { width: 100%; aspect-ratio: 4/5; object-fit: cover; display: block; }

/* 3-ad fan */
.funnel-col-ads[data-ads="3"] .funnel-ad:nth-child(1) { left: 0; bottom: 0; transform: rotate(-5deg); z-index: 1; }
.funnel-col-ads[data-ads="3"] .funnel-ad:nth-child(2) { left: 40px; bottom: 12px; z-index: 3; }
.funnel-col-ads[data-ads="3"] .funnel-ad:nth-child(3) { left: 80px; bottom: 2px; transform: rotate(5deg); z-index: 2; }

/* 4-ad fan */
.funnel-col-ads[data-ads="4"] .funnel-ad:nth-child(1) { left: 0; bottom: 0; transform: rotate(-5deg); z-index: 1; }
.funnel-col-ads[data-ads="4"] .funnel-ad:nth-child(2) { left: 30px; bottom: 12px; z-index: 3; }
.funnel-col-ads[data-ads="4"] .funnel-ad:nth-child(3) { left: 60px; bottom: 4px; transform: rotate(3deg); z-index: 2; }
.funnel-col-ads[data-ads="4"] .funnel-ad:nth-child(4) { left: 92px; bottom: 0; transform: rotate(6deg); z-index: 1; }

/* 5-ad fan */
.funnel-col-ads[data-ads="5"] .funnel-ad:nth-child(1) { left: 0; bottom: 0; transform: rotate(-6deg); z-index: 1; }
.funnel-col-ads[data-ads="5"] .funnel-ad:nth-child(2) { left: 24px; bottom: 14px; z-index: 3; }
.funnel-col-ads[data-ads="5"] .funnel-ad:nth-child(3) { left: 50px; bottom: 5px; z-index: 4; }
.funnel-col-ads[data-ads="5"] .funnel-ad:nth-child(4) { left: 76px; bottom: 12px; transform: rotate(3deg); z-index: 2; }
.funnel-col-ads[data-ads="5"] .funnel-ad:nth-child(5) { left: 104px; bottom: 0; transform: rotate(6deg); z-index: 1; }

.funnel-arrow { display: flex; align-items: center; gap: 6px; color: var(--sienna); font-size: 13px; }
.funnel-arrow-line { flex: 1; height: 1px; background: var(--sienna); opacity: 0.35; }
.funnel-lp {
  overflow: hidden; border: 1.5px solid var(--stone-dark);
  box-shadow: 0 4px 16px rgba(0,0,0,0.1); cursor: zoom-in; transition: box-shadow 200ms;
}
.funnel-lp:hover { box-shadow: 0 8px 28px rgba(0,0,0,0.18); }
.funnel-lp-bar { background: var(--navy); padding: 5px 8px; display: flex; align-items: center; gap: 5px; }
.funnel-lp-dots { display: flex; gap: 3px; }
.funnel-lp-dots span { width: 5px; height: 5px; border-radius: 50%; background: rgba(255,255,255,0.2); }
.funnel-lp-url { font-family: 'DM Sans', sans-serif; font-size: 9px; color: rgba(255,255,255,0.3); flex: 1; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; }
.funnel-lp-img { width: 100%; display: block; aspect-ratio: 4/3; object-fit: cover; object-position: top; }
.funnel-caption { font-family: 'DM Sans', sans-serif; font-weight: 300; font-style: italic; font-size: 10px; color: var(--slate-light); text-align: center; }

/* Lightbox */
.lightbox-overlay {
  display: none; position: fixed; inset: 0; z-index: 2000;
  background: rgba(9,26,40,0.92); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px);
  align-items: center; justify-content: center; cursor: zoom-out;
}
.lightbox-overlay.open { display: flex; }
.lightbox-img { max-width: min(880px, 90vw); max-height: 90vh; object-fit: contain; box-shadow: 0 24px 80px rgba(0,0,0,0.6); cursor: default; }
.lightbox-close {
  position: absolute; top: 24px; right: 32px;
  font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 28px;
  color: rgba(255,255,255,0.5); cursor: pointer; line-height: 1; transition: color 200ms;
  background: none; border: none;
}
.lightbox-close:hover { color: var(--white); }

/* ══════════════════════════════════════
   5. THE PROBLEM
══════════════════════════════════════ */
#the-problem { background: var(--navy); padding: 120px 0; }
.problem-inner { max-width: 1140px; margin: 0 auto; padding: 0 40px; }
.problem-inner h2 {
  font-family: 'Cormorant Garamond', serif; font-weight: 600;
  font-size: clamp(34px, 3.8vw, 50px); line-height: 1.1;
  color: var(--white); margin-bottom: 32px; max-width: 760px;
}
.problem-body {
  font-family: 'DM Sans', sans-serif; font-weight: 300;
  font-size: 17px; line-height: 1.8; color: rgba(255,255,255,0.55);
  max-width: 760px; margin-bottom: 20px;
}
.comparison-wrap { max-width: 800px; margin: 56px 0 0; overflow-x: auto; }
.comparison-table { width: 100%; border-collapse: collapse; font-family: 'DM Sans', sans-serif; }
.comparison-table th {
  background: var(--navy-deep); font-weight: 600; font-size: 13px;
  padding: 16px 22px; text-align: center; color: rgba(255,255,255,0.55); letter-spacing: 0.05em;
}
.comparison-table th:first-child { text-align: left; color: rgba(255,255,255,0.35); font-size: 10px; text-transform: uppercase; letter-spacing: 0.14em; }
.comparison-table th.highlight { color: var(--sienna); font-size: 14px; letter-spacing: 0.04em; }
.comparison-table td { padding: 16px 22px; text-align: center; font-size: 14px; border-bottom: 1px solid rgba(217,210,197,0.08); }
.comparison-table td:first-child { text-align: left; font-weight: 400; font-size: 14px; color: rgba(255,255,255,0.65); }
.comparison-table tr:last-child td { border-bottom: none; }
.comparison-table .check { color: var(--sienna); font-size: 17px; font-weight: 700; }
.comparison-table .dash { color: rgba(255,255,255,0.2); }
.comparison-table .partial { color: rgba(255,255,255,0.4); font-size: 12px; }
.comparison-table td.col-highlight { background: rgba(192,82,48,0.08); border-left: 2px solid rgba(192,82,48,0.3); }
.comparison-table th.col-highlight { background: rgba(192,82,48,0.12); border-left: 2px solid rgba(192,82,48,0.3); }
.problem-closing { font-family: 'DM Sans', sans-serif; font-weight: 300; font-style: italic; font-size: 16px; color: rgba(255,255,255,0.45); max-width: 760px; margin: 40px 0 0; }

/* ══════════════════════════════════════
   5b. WHO IT'S FOR
══════════════════════════════════════ */
#who-its-for { background: var(--parchment); padding: 120px 0; }
.who-inner { max-width: 1140px; margin: 0 auto; padding: 0 40px; }
.who-intro { max-width: 720px; margin-bottom: 64px; }
.who-intro h2 {
  font-family: 'Cormorant Garamond', serif; font-weight: 600;
  font-size: clamp(38px, 4.2vw, 56px); line-height: 1.08;
  color: var(--navy); margin-bottom: 20px; letter-spacing: -0.02em;
}
.who-intro p { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 17px; line-height: 1.8; color: var(--slate); }

/* Use case cards — 2×2 grid */
.use-case-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 4px; margin-bottom: 80px; }
.use-case-card { background: var(--stone); border-top: 4px solid var(--sienna); padding: 36px 40px; }
.use-case-card .uc-label { font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 10px; letter-spacing: 0.22em; text-transform: uppercase; color: var(--sienna); margin-bottom: 14px; display: block; }
.use-case-card h3 { font-family: 'Cormorant Garamond', serif; font-weight: 600; font-size: 24px; color: var(--navy); margin-bottom: 12px; line-height: 1.15; }
.use-case-card p { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 15px; line-height: 1.75; color: var(--slate); }

/* Industries */
.industries-label { font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 10px; letter-spacing: 0.22em; text-transform: uppercase; color: var(--sienna); margin-bottom: 28px; display: block; }
.industry-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 4px; }
.industry-tile { background: var(--parchment); border-top: 3px solid var(--sienna); padding: 28px 28px 32px; border-left: 1px solid var(--stone-dark); display: flex; flex-direction: column; }
.industry-tile:first-child { border-left: none; }
.industry-tile .ind-name { font-family: 'Cormorant Garamond', serif; font-weight: 600; font-size: 20px; color: var(--navy); margin-bottom: 12px; line-height: 1.15; }
.industry-tile .ind-insight { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 14px; line-height: 1.7; color: var(--slate); margin-bottom: 0; flex: 1; }
.industry-tile .ind-examples { font-family: 'DM Sans', sans-serif; font-weight: 400; font-size: 12px; letter-spacing: 0.04em; color: var(--slate-light); border-top: 1px solid var(--stone-dark); padding-top: 16px; line-height: 1.8; }
.industry-tile .ind-examples strong { display: block; font-weight: 700; font-size: 10px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--slate); margin-bottom: 4px; }
.ind-logos { display: flex; align-items: center; gap: 18px; border-top: 1px solid var(--stone-dark); padding-top: 20px; margin-top: 24px; flex-wrap: nowrap; }
.ind-logo { height: 22px; max-width: 90px; width: auto; object-fit: contain; filter: brightness(0); opacity: 0.45; flex-shrink: 0; }

@media (max-width: 768px) {
  .use-case-grid { grid-template-columns: 1fr; }
  .industry-grid { grid-template-columns: 1fr 1fr; }
  .industry-tile { border-left: none; border-top: 3px solid var(--sienna); }
  .who-inner { padding: 0 20px; }
}
@media (max-width: 480px) { .industry-grid { grid-template-columns: 1fr; } }

/* ══════════════════════════════════════
   6. RESULTS
══════════════════════════════════════ */
#results { background: var(--parchment); padding: 120px 0; }
.results-inner { max-width: 1140px; margin: 0 auto; padding: 0 40px; }
.results-inner h2 { font-family: 'Cormorant Garamond', serif; font-weight: 600; font-size: clamp(34px, 3.5vw, 48px); line-height: 1.1; color: var(--navy); margin-bottom: 20px; max-width: 600px; }
.results-inner > p { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 16px; line-height: 1.8; color: var(--slate); max-width: 640px; margin-bottom: 56px; }
.stat-rows { display: flex; flex-direction: column; }
.stat-result-row { display: grid; grid-template-columns: 260px 1fr; border-bottom: 1px solid var(--stone-dark); }
.stat-result-row:first-child { border-top: 1px solid var(--stone-dark); }
.stat-result-left {
  background: var(--navy);
  padding: 36px 40px;
  display: flex;
  align-items: center;
  border-left: 4px solid var(--sienna);
}
.stat-result-number {
  font-family: 'Cormorant Garamond', serif;
  font-weight: 700;
  font-size: 72px;
  line-height: 1;
  color: var(--sienna);
  letter-spacing: -0.03em;
}
.stat-result-right { background: var(--stone); padding: 28px 40px; display: flex; flex-direction: column; justify-content: center; }
.stat-result-right strong { font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 16px; color: var(--navy); display: block; margin-bottom: 6px; letter-spacing: -0.01em; }
.stat-result-right p { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 14px; line-height: 1.65; color: var(--slate); }

/* ══════════════════════════════════════
   7. WHY IT WORKS
══════════════════════════════════════ */
#why-it-works { background: var(--white); padding: 120px 0; }
.why-inner { max-width: 1140px; margin: 0 auto; padding: 0 40px; display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
.trust-cards { display: flex; flex-direction: column; gap: 4px; }
.trust-card { padding: 28px 32px; }
.trust-card-1 { background: #f2ede4; }
.trust-card-2 { background: var(--stone); }
.trust-card-3 { background: var(--navy); }
.trust-card .tc-label { font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 10px; letter-spacing: 0.22em; text-transform: uppercase; color: var(--sienna); margin-bottom: 10px; display: block; }
.trust-card-3 .tc-label { color: var(--slate-light); }
.trust-card h3 { font-family: 'Cormorant Garamond', serif; font-weight: 600; font-size: 22px; color: var(--navy); margin-bottom: 8px; }
.trust-card-3 h3 { color: var(--white); }
.trust-card p { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 14px; line-height: 1.7; color: var(--slate); }
.trust-card-3 p { color: rgba(255,255,255,0.6); }
.why-right h2 { font-family: 'Cormorant Garamond', serif; font-weight: 600; font-size: clamp(34px, 3.5vw, 48px); line-height: 1.08; color: var(--navy); margin-bottom: 24px; letter-spacing: -0.02em; }
.why-right > p { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 16px; line-height: 1.8; color: var(--slate); margin-bottom: 36px; }
.delivery-list { list-style: none; display: flex; flex-direction: column; gap: 0; margin-bottom: 24px; border-top: 1px solid var(--stone-dark); }
.delivery-list li {
  font-family: 'DM Sans', sans-serif; font-weight: 500; font-size: 15px; color: var(--ink);
  padding: 11px 0;
  border-bottom: 1px solid var(--stone-dark);
  display: flex; align-items: center; gap: 12px;
}
.delivery-list li::before { content: '—'; color: var(--sienna); font-weight: 300; flex-shrink: 0; }
.why-note { font-family: 'DM Sans', sans-serif; font-weight: 300; font-style: italic; font-size: 14px; color: var(--slate); }

/* ══════════════════════════════════════
   8. CASE STUDIES
══════════════════════════════════════ */
#case-studies { background: var(--parchment); padding: 120px 0; }
.cs-inner { max-width: 1140px; margin: 0 auto; padding: 0 40px; }
.cs-inner > h2 { font-family: 'Cormorant Garamond', serif; font-weight: 600; font-size: clamp(34px, 3.5vw, 48px); line-height: 1.1; color: var(--navy); margin-bottom: 48px; }

/* Card layout */
.case-study { display: grid; grid-template-columns: 1fr 400px; border: 1px solid var(--stone-dark); overflow: hidden; }
.case-study + .case-study { margin-top: 20px; }

/* Left column */
.cs-left-col { padding: 48px 52px; display: flex; flex-direction: column; border-right: 1px solid var(--stone-dark); }
.cs-brand-row { display: flex; align-items: center; gap: 14px; margin-bottom: 36px; }
.cs-brand-logo { height: 30px; width: auto; object-fit: contain; }
.cs-cat-tag { font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--sienna); background: var(--sienna-pale); padding: 4px 10px; }
.cs-left-col h3 { font-family: 'Cormorant Garamond', serif; font-weight: 600; font-size: 19px; color: var(--navy); margin-bottom: 14px; }
.cs-left-col p { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 15px; line-height: 1.8; color: var(--slate); margin-bottom: 14px; }
.cs-label { font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 10px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--sienna); margin-bottom: 14px; margin-top: 24px; display: block; }

/* Right column */
.cs-right-col { display: flex; flex-direction: column; }
.cs-thumb { width: 100%; aspect-ratio: 4/3; object-fit: cover; object-position: center 50%; display: block; }
.cs-stats-panel { flex: 1; padding: 28px 32px; background: var(--stone); border-top: 1px solid var(--stone-dark); }
.cs-stats-label { font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 10px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--sienna); margin-bottom: 16px; display: block; }
.cs-stats { display: flex; flex-direction: column; }
.cs-stat { display: flex; align-items: baseline; gap: 12px; padding: 13px 0; border-bottom: 1px solid var(--stone-dark); }
.cs-stat:first-child { border-top: 1px solid var(--stone-dark); }
.cs-stat-num { font-family: 'Cormorant Garamond', serif; font-weight: 700; font-size: 40px; line-height: 1; color: var(--sienna); min-width: 108px; letter-spacing: -0.02em; }
.cs-stat-desc { font-family: 'DM Sans', sans-serif; font-weight: 400; font-size: 13px; color: var(--slate); line-height: 1.4; }

/* ══════════════════════════════════════
   9. OUR PROPERTIES
══════════════════════════════════════ */
#our-properties { background: var(--stone); padding: 120px 0; }
.props-inner { max-width: 1140px; margin: 0 auto; padding: 0 40px; }
.props-inner h2 { font-family: 'Cormorant Garamond', serif; font-weight: 600; font-size: clamp(34px, 3.5vw, 48px); line-height: 1.1; color: var(--navy); margin-bottom: 20px; }
.props-inner > p { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 16px; line-height: 1.8; color: var(--slate); max-width: 640px; margin-bottom: 56px; }
.property-cards { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.property-card { background: var(--parchment); border-top: 3px solid var(--sienna); }
.prop-screenshot { width: 100%; aspect-ratio: 16/9; object-fit: cover; border-bottom: 1px solid var(--stone-dark); display: block; }
.prop-text { padding: 28px; }
.prop-name { font-family: 'Cormorant Garamond', serif; font-weight: 600; font-size: 24px; color: var(--navy); margin-bottom: 6px; }
.prop-url { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 13px; color: var(--sienna); margin-bottom: 12px; display: block; }
.prop-desc { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 14px; line-height: 1.7; color: var(--slate); }

/* ══════════════════════════════════════
   10. CONTACT
══════════════════════════════════════ */
#contact {
  background: var(--navy-deep);
  padding: 160px 0;
  text-align: center;
  position: relative;
  overflow: hidden;
}
#contact::before {
  content: '03';
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  font-family: 'Cormorant Garamond', serif;
  font-size: 420px;
  font-weight: 700;
  line-height: 1;
  color: rgba(255,255,255,0.018);
  pointer-events: none;
  user-select: none;
  letter-spacing: -0.05em;
  white-space: nowrap;
}
.contact-inner { max-width: 700px; margin: 0 auto; padding: 0 40px; position: relative; z-index: 1; }
.contact-inner h2 { font-family: 'Cormorant Garamond', serif; font-weight: 600; font-size: clamp(36px, 4vw, 52px); line-height: 1.1; color: var(--white); margin-bottom: 24px; }
.contact-inner > p { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 17px; line-height: 1.8; color: rgba(255,255,255,0.45); margin-bottom: 20px; }
.contact-bold { font-family: 'DM Sans', sans-serif; font-weight: 500; font-size: 16px; color: rgba(255,255,255,0.7); margin-bottom: 40px; }
.contact-inner .btn-primary { font-size: 15px; padding: 0 40px; height: 48px; display: inline-flex; align-items: center; }
.contact-meta { margin-top: 28px; display: flex; align-items: center; justify-content: center; gap: 20px; flex-wrap: wrap; }
.contact-email { font-family: 'DM Sans', sans-serif; font-weight: 500; font-size: 14px; color: var(--sienna); }
.contact-dot { color: var(--slate); }
.contact-web { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 14px; color: var(--slate-light); }

/* ══════════════════════════════════════
   11. FOOTER
══════════════════════════════════════ */
#footer { background: #060E14; border-top: 1px solid var(--stone-dark); padding: 36px 0; }
.footer-inner { max-width: 1140px; margin: 0 auto; padding: 0 40px; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 40px; }
.footer-brand .brand-name { font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase; color: var(--sienna); display: block; }
.footer-brand .brand-tagline { font-family: 'Cormorant Garamond', serif; font-weight: 400; font-style: italic; font-size: 14px; color: var(--sienna); opacity: 0.7; }
.footer-links { display: flex; gap: 28px; list-style: none; justify-content: center; }
.footer-links a { font-family: 'DM Sans', sans-serif; font-weight: 400; font-size: 13px; color: rgba(255,255,255,0.3); transition: color 200ms; }
.footer-links a:hover { color: rgba(255,255,255,0.6); }
.footer-copy { font-family: 'DM Sans', sans-serif; font-weight: 300; font-size: 12px; color: rgba(255,255,255,0.2); text-align: right; }

/* ══════════════════════════════════════
   RESPONSIVE
══════════════════════════════════════ */
@media (max-width: 1024px) { .hero-inner, .what-inner, .why-inner { gap: 48px; } }
@media (max-width: 768px) {
  /* Trust Model responsive */
  .tm-top { padding: 80px 0 52px; }
  .tm-top-inner { padding: 0 20px; }
  .tm-layers { grid-template-columns: 1fr; padding: 0; }
  .tm-layer { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.07); }
  .tm-layer:first-child { border-left: none; }
  .tml-num-bg { font-size: 110px; }
  .tm-result-inner { padding: 18px 20px; gap: 16px; font-size: 14px; }
  .tm-vs { padding: 60px 0 80px; }
  .tm-vs-headline-wrap { padding: 0 20px; margin-bottom: 40px; }
  .tm-vs-inner { grid-template-columns: 1fr; padding: 0 20px; gap: 2px; }
  .tm-vs-divider { padding: 16px 0; font-size: 22px; }
  #nav .nav-inner { padding: 0 20px; }
  .nav-links { display: none; }
  .hero-inner { grid-template-columns: 1fr; padding: 80px 20px 60px; gap: 56px; }
  .hero-h1 { font-size: 54px; }
  .ad-cluster { height: 300px; }
  .ad-img { width: 150px; }
  .ad-card { width: 150px; }
  .ad-card:nth-child(1) { left: 5%; }
  .ad-card:nth-child(3) { right: 5%; }
  #logos { padding: 20px; }
  .logos-inner { flex-direction: column; align-items: flex-start; gap: 20px; }
  .logos-label { border-right: none; padding-right: 0; }
  .logos-grid { flex-wrap: wrap; gap: 24px; }
  .what-inner { grid-template-columns: 1fr; padding: 0 20px; }
  .advertorial-strip { padding: 0 20px; }
  .funnel-strip { grid-template-columns: repeat(3, 1fr); gap: 10px; }
  .funnel-strip .funnel-col:nth-child(4), .funnel-strip .funnel-col:nth-child(5) { display: none; }
  .problem-inner { padding: 0 20px; }
  .comparison-wrap { margin: 40px 0 0; }
  .results-inner { padding: 0 20px; }
  .stat-result-row { grid-template-columns: 170px 1fr; }
  .stat-result-number { font-size: 52px; }
  .stat-result-left { padding: 24px 20px; }
  .stat-result-right { padding: 24px 20px; }
  .why-inner { grid-template-columns: 1fr; padding: 0 20px; }
  .cs-inner { padding: 0 20px; }
  .case-study { grid-template-columns: 1fr; }
  .cs-left-col { padding: 32px 24px; border-right: none; border-bottom: 1px solid var(--stone-dark); }
  .cs-right-col .cs-thumb { aspect-ratio: 16/9; }
  .props-inner { padding: 0 20px; }
  .property-cards { grid-template-columns: 1fr; }
  .contact-inner { padding: 0 20px; }
  .footer-inner { grid-template-columns: 1fr; gap: 24px; text-align: center; }
  .footer-copy { text-align: center; }
  .footer-links { flex-wrap: wrap; }
  #what-it-is, #the-problem, #results, #why-it-works, #case-studies, #our-properties, #contact { padding: 80px 0; }
}
@media (max-width: 480px) {
  .hero-h1 { font-size: 44px; }
  body { font-size: 16px; }
  .funnel-strip { grid-template-columns: repeat(2, 1fr); }
  .funnel-strip .funnel-col:nth-child(3) { display: none; }
  .stat-result-row { grid-template-columns: 1fr; }
  .stat-result-number { font-size: 56px; }
  .tm-layers { padding: 0; }
  .tm-layer { padding: 48px 24px 44px; }
}